Coca-Cola may not be the first name you think of when it comes to music, but they’ve been at the forefront and several different music projects and initiatives over the years.
In addition to beatmaking tools, Spotify apps, and music services, they are now globally rolling out Coke Studio, which originally launched in Pakistan in 2008.
According to Music Ally, Coke Studio aims to get emerging artists access to recording studios. Partnering with Universal Music, the global launch features artists like Annie Lennox, Griff, and Ekin Beril covering a Queen song, which will also feature a collaborative version including other artists from the Latin, Afrobeats, and K-Pop world.
Additional content will be available via the Coke Studio Youtube channel.
