As the COVID pandemic continues to roll on, livestreaming of events like concerts, studio sessions, and special performances have now taken on a new relevance as fans are forced to wait for a return of live music.

And big companies are starting to get involved: Live Nation invested in LA-based livestream company Veeps, and, now this article from Music Business Worldwide: Deezer, one of the major audio streaming services, has emerged as a “cornerstone investor” in Dreamstage.

The plan is for the company to offer simulcasting options when concerts do finally return, as well as offering artists the ability to sell merch, VIP experiences, and donations via the platform.

The move reflects a larger industry shift between streaming platforms and concert production companies, and indicates that many in the industry feel that livestreaming is here to stay.